Indie Artist Brian Hartzog Triples Website Traffic |
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Indie Artist Triples Traffic to His Music WebsiteBrian Hartzog, an indie songwriter/artist from Charlotte, NC, has tripled traffic to his music website in the last month. As a result of the increased traffic, Hartzog has also received more sign-ups to his mailing list, increased CD sales, and more requests from DJ's about his "funk and roll" music. "I'm excited that more people are getting to hear my music," Hartzog says. "I really took my time with One-Way Ticket (his new cd)...and I'm making a strong push to get it heard." Hartzog's website (http://www.brianhartzog.com) enables web surfers to listen to his music, read about his latest shows, read his "manifesto", and securely purchase CDs. Hartzog created the site less than a year ago, and has seen consistent increase in traffic every month. "I have a background in web design, but I've really had to study how to increase web traffic", Hartzog says. "And, believe me, it takes a lot of work." Hartzog says he's not only working to increase the number of unique hits to his website, he's also trying to ensure they are the "right" kind of hits. "It doesn't matter if you increase the number of visitors to your site, if they're all people trying to buy office supplies and you're selling alternative music. You have to reach the people that are looking for what you've got." Hartzog's music, which he calls "funk and roll", is a mixture of classic rock (the Beatles, Jimi Hendrix, and Bob Dylan) and funk (Prince, Parliament, and James Brown). Hartzog says his website is therefore targeting both people who love classic rock and those who like funk. "I try to mix the best parts of my influences with my own sense of purpose...for example, I take Beatlesque songwriting, Jimi Hendrix-style guitars, Prince's attitude and multi-instrumentalism, Parliament's funky grooves, and the punk rock ethic of DIY, and I blend it all together...if someone likes one of those influences, they'll probably find something in my music they can identify with...and I'm gonna try to get those people to find my website." As a decidedly indie artist, Hartzog says he's not looking for a record deal. "I'm trying to reach my fans directly...and the Internet is a great way to do that." His sales goal for his new CD is 5,000--for which he predicts he'll need to triple his web traffic twice more by year-end. "I think I can do it", Hartzog says..."and if I do, I may write a book to show other indie artists how they can do the same." Hartzog laughs, "and I'll probably offer it for sale on my website..."
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